Attention business school students, get ready to start tweeting. Iowa University Business School is adding a twist to their application process, asking prospective students to impress them with their Twitter acumen. The student who they feel answers their “application tweet” via Twitter in the most creative manner will be awarded a full $37,000 tuition package.
The director of admissions thinks this is the best way to see a student’s unique qualifications. The question that needs to be answered and posted on Twitter relates to what they think makes the perfect MBA candidate and hire.
Most business school applications have an essay question that requires up to a 900-word answer. Obviously that isn’t the case here, as Twitter limits users to 140 characters. Furthermore, the application fee is waived for anyone participating in the experiment.
They will announce the winner on August 1st.