Take the world’s largest social networking site and add the most popular and best selling PC game franchise ever; what do you get?
You get a ton of people who are experiencing the “life” and then sharing it with their Facebook friends.
Meet “The Sims Social,” which takes this classic simulation PC game and makes it into the social experience that gives its players the ability to interact with each other in whole new ways.
Marketing vice president at Electronic Arts, John Buchanan, says that while gamers will be able to share certain aspects of their games with friends, they cannot actually play directly with them.
“For a community that is as social as ‘The Sims’ is, to be able to now let them play ‘The Sims’ on the No. 1 social platform in Facebook, it’s just a perfect marriage,” Buchanan stated. “Then you realize how popular it is from a community standpoint: With over 7 million Facebook fans, it is a perfect opportunity to create an experience for those fans out there.”