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Google Decides to Trim Their Offerings

Following a steady stream of changes over the past few months, the search leader has announced they will be trimming their offerings.

In the upcoming few months, Google intends to shut down many products and merge them into other products as additional features.

This move comes after a leadership change, a social networking push and an announced major acquisition coming soon.


In particular:

  • In April, Eric Schmidt was succeeded as CEO by Larry Page, and Page made instant changes, including connecting 25% of employee bonuses to the success of Google’s social campaigns.
  • In June, Google+ was launched as a direct Facebook rival.
  • In August, Google announced that it will be acquiring mobile phone manufacturer Motorola Mobility at a cost of $12.5 billion.

Among the products being nixed are Aardvark (which they just purchased a year ago for $50 million), Google Desktop, Google Pack, Fast Flip, Google Maps API for Flash, Google Web Security, Image Labeler, Notebook, Sidewiki and Subscribed Links.