Since 2009, Microsoft’s Bing has managed to double its market share in the U.S., up to 14.4 percent as of today. If the Bing-powered Yahoo portal is factored in, it jumps to 27 percent. So, what’s the problem?
The problem is that Microsoft’s home division for Bing, the OSD (Online Services Division) is not making a dime. It has become a veritable internet sinkhole, having not made a profit in the past five years. Last year alone they lost $2.56 billion.
Experts are clamoring for Microsoft to start looking for a buyer. There may be no better time to unload Bing, as Microsoft has built up quite a bit of value in it by way of their name alone.